Jewelry Crossings Welcomes the Recessionista

Jewelry Crossings welcomes the Recessionista who is searching for style and the right price tag for his or her budget. We've just marked our brand new 2010 Sentosha Collection from Baroni 25% off plus we have many deep sales on fashion brands like Lori Bonn and Sara Blaine (hint: look in "Loot" on our home page!).

According to Tim Malone in today's JCK online magazine, "the term "recessionista" was first documented during the recession back in 1993 and it is relevant to many of today’s fashion, accessory and jewelry customers. Recessionista is an etymological approach that blends together two concepts: recession and fashionistas. This is an important concept to jewelry marketers because it represents how fashion oriented consumers are balancing their budgets and their need to dress trendy and cultured. These consumers are budget oriented and are looking for less expensive versions of items they desire."

"Fashion, accessories and jewelry that help recessionistas relate to their individuality are highly valued by recessionistas.

"Recessionistas are a reflection of the ongoing recession that has influenced many consumers to tighten their budgets and search out product offerings that promise the most value. These consumers still have the same desires as before the recession, but now they are willing to settle for scaled down substitutes. "